ABOUT CORE SEVEN COACHING

There are seven styles of coaching and seven types of players. Core 7 lets you draw out the best of everyone to achieve peak team performance.
Take your team to the next level.

let's talk

Kelly Smales, PCC, CPC, FCA

Internationally Credentialed Coach
Certified HTF Advisor

Hi, I'm Kelly.

I am no stranger to the struggles coaches face in motivating, engaging and communicating with their players.

Having lived and worked with OHL hockey players for 10 years, I was a confidential liaison and support person for coaches, players, parents and billets. Core 7 Coaching is a system I developed based on my experience in the elite hockey world, combined with years of leadership coaching. It's a straightforward, effective system that recognizes differing communication styles, motivations and character strengths, and provides strategies to bridge the gaps we naturally face in team building and personal development.

Prior to Core 7 Coaching, I was a business owner for 20+ years. I’ve always looked for revolutionary ways to deliver effective, precise solutions. I love systems, measures and processes that deliver clear results. I’m also dedicated to client service and communication built on a foundation of respect, empathy and kindness. So now, armed with certifications in leadership coaching and team performance, an innate ability to get to the root of issues within teams, and an affinity for logical processes, I’ve designed a signature program that can address the realities of complex communication in high-pressure environments… like elite-level sports!

If you're looking to increase player engagement, strengthen team chemistry and learn effective solutions that are built on respect, empathy and kindness, the Core 7 Coaching system is for you.

let's talk

Kelly Smales, PCC, CPC, FCA

Internationally Credentialed Coach
Certified HTF Advisor

Hi, I'm Kelly.

I am no stranger to the struggles coaches face in motivating, engaging and communicating with their players.

Having lived and worked with OHL hockey players for 10 years, I was a confidential liaison and support person for coaches, players, parents and billets. Core 7 Coaching is a system I developed based on my experience in the elite hockey world, combined with years of leadership coaching. It's a straightforward, effective system that recognizes differing communication styles, motivations and character strengths, and provides strategies to bridge the gaps we naturally face in team building and personal development.

Prior to Core 7 Coaching, I was a business owner for 20+ years. I’ve always looked for revolutionary ways to deliver effective, precise solutions. I love systems, measures and processes that deliver clear results. I’m also dedicated to client service and communication built on a foundation of respect, empathy and kindness. So now, armed with certifications in leadership coaching and team performance, an innate ability to get to the root of issues within teams, and an affinity for logical processes, I’ve designed a signature program that can address the realities of complex communication in high-pressure environments… like elite-level sports!

If you're looking to increase player engagement, strengthen team chemistry and learn effective solutions that are built on respect, empathy and kindness, the Core 7 Coaching system is for you.

let's talk

TESTIMONIALS

Kelly Smales is one of the kindest, most trustworthy people I have in my life. She is easy to talk to and truly cares about you as a person. I became a better person and player having her in my corner.
Tyler DoigOwner/Strength Coach, Revolution Sport Conditioning London (WOAA, AHL, ECHL, Italy-A, OHL)
During my junior hockey career, I lived with Kelly and Cam. I am fortunate to have received Kelly’s guidance and counsel over the years. I attribute much of my professional success to our honest conversations. She is a fantastic listener and gives excellent feedback. I can trust Kelly with anything.
Mike Caruso Professional Hockey Player, Fehérvár AV19 (EBEL, NHL, AHL, ECHL, OHL)
Kelly is one of the most caring and genuine people I’ve come across. She wholeheartedly cares about the boys she brought into her home and billeted. She loved these boys as her own and has made lasting friendships with not only the players but their families. She is one special person.
Karen BattlerOHL Billet “Mom”, Office Manager/Leader of Operations, Speedvale Dental Centre.
Kelly is friendly, easy to talk to and cares a lot. After years of billeting and supporting players, coaches, and billet families, she truly understands the challenges they face. I always look forward to seeing her at the rink!
Sarah TwiggerBusiness Development Manager, Guelph Storm Hockey Club
I am someone who struggles to share. My default is to internalize everything but somehow Kelly is always able to break through those barriers and helps me feel comfortable to talk and work through issues. Whether its hockey, family, or whatever I feel is important to me at the time, Kelly listens and cares more about the person than the player. Kelly constantly displays her trustworthiness and confidentiality and has helped me to grow as a person and develop skills to work through challenging situations.
Matt Kennedy Associate Director, Skyline Energy (OUAA, AHL, ECHL, OHL, OPJHL)
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core 7 coaching fundamentals

Everyone deserves to be treated with respect and valued as a person.

What makes us different, makes us stronger.

We need each other to reach our highest potential.

A misunderstanding is a missed opportunity.

Understanding each other empowers us to reach higher and achieve more.

Our success depends on our ability to know and communicate our value to others in a way they understand.

You are worth it. You’re absolutely worth it!